A campaign is underway to get Switzerland's two largest food distributors, Coop and Migros to decrease their importation of fruits and veggies out of season. The title of the campaign, Ras la fraise, is a play on the expression "ras le bol" which means to be fed up with something, to have had enough. The campaign was started by San of the food blog Dans la cuisine des frangines.
The manifesto is online and can be signed by non-Swiss citizens. Why a campaign in the first place? Because fruits and veggies out of season don't taste as good and may have a reduced nutritional profile, because they increase pollution, because their production often involves unethical work practices, because out of season produce separates us from nature's seasonal cycle.